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Innovation in a Mature IndustryClientAndersen Windows ChallengeAndersen Windows wanted to find new ways to deliver value to its customers SolutionThrough the integration of socio-cultural, design, and technology trends, Andersen redefined the function of a window beyond "letting light in and keeping the environment out." A whole new approach to viewing the window as "an interface to a customer experience" opened the door to numerous, industry changing concepts. Aspen Research worked with Andersen to develop the innovation approach and to bring new technologies together, making the concepts come to life. |
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